HOW TO DO WHAT YOU LOVE AND OUTSOURCE THE REST
“Work smarter, not harder” said Allen Mogensen in the 1930s. Even though it’s nearly 90 years later and plenty of things have changed, that phrase still rings true.
Especially if you own a business, it’s hugely important to find ways to work smarter so you can maximise your growth and avoid burn out. Outsourcing is a fantastic way to do this!
There are 3 big reasons why outsourcing can be beneficial for your business.
Outsourcing means you don’t have to spend the majority of your time caught up in activities which could easily be done by someone else. For example, tracking your finances might take 2 hours of your time each week; that’s 2 hours you could have spent growing your business, or strategizing, or working in your actual zone of genius.
Trying to do all the things, all the time not only eats up your valuable time – it can also lead to burn out, stress, overwhelm and falling out of love with your business.
After interviewing hundreds of highly successful people, Kevin Kruse realised something important – people who delegate tasks are more likely to feel productive and happy, while experiencing less overwhelm.
You can achieve better results for your business by hiring people who are great at what they do – particularly in areas where you may lack the necessary skills. For example, you might love writing blog posts but you haven’t had much experience with designing images. You could hire a designer to create social media graphics and banners for your blog posts to achieve an overall more polished and professional look for your blog!
It’s clear that outsourcing is a great way to free up your time so you can work in your zone of genius, save yourself from burning out and even achieve better results! But how will you know when it’s time to outsource?
6 signs you’re ready to outsource (and tips to help you actually do it!)
1: You’re not working in your zone of genius
Rather than doing the things you love, you often find yourself doing things which leave you feeling bored and drained. It’s time to hire someone who might actually enjoy doing the things you don’t, so you can keep working on what you’re good at!
TIP! Go through your list of tasks and determine what you least enjoy doing. Hire someone who can either help you with that task, or take it over completely for you.
2: You feel overworked
Keeping everything afloat in your business might not just leave you feeling stressed and exhausted; you might also be sacrificing things in other important areas of your life. For example, you might be missing out on quality time with your family, physical exercise, hobbies, self-care, social activities, sleep, or holidays. If this is the case, it’s definitely time to look at ways to share the workload and achieve a better work-life balance.
TIP! Posting on social media and replying to messages and comments can interfere with your time outside of work. Why not hire a social media manager to take care of one (or all!) of your social media channels?
3: You’re making simple mistakes
Sending out newsletters with multiple typos? Forgetting to post on social media when you told your followers you would? Finding errors in your website copy? Not replying to important emails? If you find yourself making simple mistakes, then it could be a sign that you just don’t have time to do everything well. Outsourcing wouldn’t just help you feel less overwhelmed, it would actually improve the quality of what you do.
TIP! Hire a copy-writer to craft your emails, website copy and sales pages. Not only will this help minimise the chance of errors, but they’ll likely write in a more compelling or engaging way!
4: You don’t have time to strategize
When you’re too busy keeping your head above water with your business, it’s likely that you won’t have time to strategize and make solid plans for the future. Without the chance to strategize, your business could quite easily become stagnant and fail to keep up with competitors. If you want to get ahead of the game and develop new ways to improve your business, then you need to outsource a few things so you can take the time required to strategize properly.
TIP! Hire a business coach to help you strategize and stay on track with your goals. They will keep you stay accountable and identify potential areas for improvement.
5: You’re worried about new opportunities
Some business owners are so stressed about keeping up with their businesses that they actually fear being offered new opportunities! They know that they would have to say no or make even more sacrifices than they already are. If this is you, then it might be time to outsource so you can be prepared for any new opportunities which may come along.
TIP! Administration tasks are quite easy to delegate and help you save time and energy! Hire someone who can answer emails on your behalf, track your finances, or manage your content creation calendar.
6: You can afford it
Towards the start of his business journey, Tony Robbins realised he had to outsource – even it was just 2 hours a week. So, he hired someone for 2 hours a week. Then 4 hours a week. His view now is that “I don’t do anything that someone else can do better, and I don’t do anything that isn’t the highest and best use of my time.”
If you can afford to hire someone, even it’s just for 2 hours a week, then it might be time for you to start experimenting with outsourcing. If you can, try to outsource things which are likely to be in someone else’s zone of genius and might help bring in more cash flow. For example, by hiring someone to manage Facebook advertising for your products, then you might start to see a growth in income and have more money to continue outsourcing.
TIP! Start by hiring someone for just a few hours each week so you can ease yourself into outsourcing and get used to paying someone’s wages.