An Interview with Amelia Williams

Amelia Williams

Today we are thrilled to be giving you an insight into the life of a coach who is shining a bright ray of light through her incredible coaching work.   Amelia Williams is a heart-driven certified Health + Life Coach, Writer and creator of Nurture + Shine.  As a coach, Amelia has an incredible passion for helping women all over the world discover the beauty and brilliance that exists within them.

Guided by intuition, curiosity and vulnerability, Amelia‘s honest yet nurturing approach to health + wellness empowers her clients to reconnect with their true selves, take inspired action and create a luminous life of clarity, balance and empowered authenticity.

This soulful entrepreneur has been inspiring women all across the industry to really embrace their true self and begin living a life guided by there own heart centred values.  So where did this whole journey begin for Amelia? And what has been her biggest challenge so far?  Lets find out….




The best part of my job is…

Watching these beautiful, inspiring women transform their lives, their health + their spirits.  Being witness to those ‘ah-ha’ moments of clarity, watching them come alive with radiance and feeling their love for themselves grow + develop with each session.

I get to support women as they come home to the person they have always been but never thought they deserved to be. That is a true blessing.


I chose to enter this field of work because…

I had been there. I was stuck in the misery of my own making. I felt lost, insecure + full of fear.

Coaching allowed me to reignite that spark within me. And after my own experiences, and my own transformation – I knew I wanted to support other women, just like me, to experience the same.

The funny thing is, without realising it, I feel I was always meant to do this work. During my first ever session with my first client, a little voice in my head said to me “Amelia, this is exactly what you are supposed to be doing”. I had found my purpose.

Amelia 1

The greatest challenge in my career has been…

To actually start. I spent a long time not believing in myself and my abilities. I resisted A LOT. I allowed fear to really keep me safe. To actually put myself out there as a coach was a huge leap for me, but the moment I did it – I never looked back.

The funniest misconceptions about my industry/company/brand are….

I’m not too sure actually.

At the end of the day, I know who I am, and I whole-heartedly believe in what I do. Living an authentic life of integrity and honesty is incredibly important to me. My clients, my friends, my family + my readers all know what I value, and that is what counts.

Amelia 3


The most influential person in my career has been…

Without a doubt, Rachel MacDonald. She was my first coach, my mentor + now my dear friend.

Rach was the person I went to when I felt really lost and unsure of which way to go. Through her support, I was able to find so much clarity around both the person I was, and the direction of my business. She really helped me to anchor in to the true essence of who I am.

If I could give one piece of advice to my 18-year-old self, it would be….

You are worthy. You don’t need to fit in anywhere – you already belong. You don’t need to wear masks or label yourself – you are perfect, just the way you are.
Stay true to yourself, Amelia, and always listen to your truth.

My greatest achievement has been…

My two children.

Motherhood is without a doubt, my greatest teacher. Through my children I have learnt so much about the person I am, and the person I want to be. They give me daily lessons on patience, love, presence + generosity. And I am forever grateful that they chose me to be their Mum.

From a business perspective, releasing my free e-book, Nurturing You, was a really big achievement. I wrote, designed and completed the entire thing – which is something I am very proud of.

The greatest personal challenge I have over come is…

The perception I had of myself.

For so long I was caught up in what I needed to look like, or who I needed to be in order to be popular and accepted. I thought that I was defined by what size my clothes were and which boy I was dating. There was a long time there, where I was really on a path of self-hatred. I had completely lost all sense of who I truly was.

But to be able to say that I now feel empowered and completely love + accept myself is something I am very grateful for, and never take for granted.

Amelia 2

I don’t understand why…

Women feel the need to hate on each other.

I try to relax by…

Meditating, having a bath with essential oils, or snuggling up on the couch with a movie + my beautiful family.

My biggest fear is…

That I won’t reach my full potential.

I can’t live without…

My husband + my children… and lip balm.

I really wish I had…

More hours in the day.

The greatest lesson I have learnt is….

That no matter what – we are ALL good enough. We are all special, and we all deserve to live a life of truth, connection, purpose + joy.

If I had one super power, it would be….

To fly! So I could see the world (and my friends who are interstate and overseas) on a whim.

If I could invite four people to a dinner party, they’d be…

Oprah Winfrey, Yogi Bhajan, Audrey Hepburn, the Duchess of Cambridge



If you’d like to be exposed to more of Amelia’s incredible work, why not join us at our Melbourne Self Love Series and hear her amazing session on ‘Surrendering & Being Vulnerable’.  Or you can also join her this weekend for her utterly amazing ‘Nurture & Shine‘ Event! Click below for more event information


Self Love Series Melbourne



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Articles written by our internal Daily Guru writers, who are certified & qualified growth & development professionals.