Creating blog content doesn’t always come easy.


Have you ever poured all your energy into creating a blog post, only to see your traffic and engagement in the low end? It can be so frustrating! The good news is that you can become a blogging pro with a few sneaky tips and tactics.

If you want to start crafting blog content that boosts engagement and builds your community, this simple but highly-effective six-step process is exactly what you need.




Choose a click-worthy topic



Knowing what your audience really wants is your first step in crafting an awesome blog post! Finding your blogging niche is crucial, so take the time to really understand who your target readers are and what they are specifically after from you.


Some questions to get you brainstorming might include:

  • What are the typical challenges they face, relevant to your industry?
  • If they could have an hour of your time, what would they ask for help with?
  • What specific solution are they after, relevant to their problem?


A good habit to get into is to always dive deep into your target reader’s shoes and think from their perspective. Once you know what your readers want, it’s time to compile a list of topics for blog content that directly solves a problem they have.

Remember, the more specific the better! Once you’ve got your list of topics, choose one topic and create your blog post around that.  Make sure it’s relevant, concise and solves a direct problem your target reader has.



Create a strong introduction




Once you’ve chosen your blog topic, the next step is to create your introduction — and trust me — the first few sentences are often the most important! Your introductory paragraph should actively tell the reader exactly what the problem is you’re solving and what they will learn from the post.

Use this intro to outline the core topic and explain the core benefits of the post so the reader can instantly engage and know they are in the right place.



Craft the body of the blog post




This step is all about creating the core body of the blog post. Before you dive into writing your content, spend some time outlining the different points you want to make, as this will help you create a post that is easily consumable for the reader.

Using your outline, take the time to craft your content thoughtfully. Ensure you’re always thinking from your readers’ perspective and asking yourself, “will this make sense to them in this way? Am I being clear enough?”



After you’ve created your blog body content, you’ll want to spend time formatting it to make it even more reader friendly.  Depending on the tone and type of article you’ve created, it’s usually helpful to break each section into bite sized pieces, so don’t be afraid to use bullet points or sub headings where necessary.




Add value and calls to action





Once you’ve created the majority of your post, it’s always helpful to review your content and include extra value and a strong call to action to boost engagement with your reader.


Adding extra value:

There are plenty of ways to include extra value in your blog post, but a few of my personal favourites include;

  • Creating a bonus workbook or planner for your reader to download and use
  • Linking or referencing to external valuable sources or to your own related content within the post (the latter helps keep your reader on your site for longer)
  • Using strong imagery and visuals throughout, such as infographics or related photography and design


Crafting your call to action:

A key element of a great blog post is a really strong call to action. Your goal should be to encourage your reader to take some form of action after reading your post. The reason for this is to boost your engagement and build your trust factor with your audience.


Depending on your blog’s topic, ensure you are actively ending your post with a strong call to action to entice the reader to get involved further. This could include asking them to opt into your newsletter for a special bonus, encouraging them to try one of your ideas or to leave a comment and share their personal view on your topic. Get creative with your call to action and ensure you’re making it clear as to the next step they should take.



Define a strong blog title




I typically leave my blog title until the end, as it can change depending on the finished post. A strong blog title should include emotion-driven keywords to entice the reader to click and read more. If you’re providing a ‘how-to’ post or sharing tips, your title should either mention the specific problem or the specific solution you are going to talk about.


Make sure your title is engaging for readers and also descriptive for search engines, to ensure Google loves you!



Final touches and editing




The final part in crafting your amazing blog post is to polish and spruce it up! There are a few key things you should do before hitting ‘publish’.


Check your grammar:

Run a double check over your blog post and look for any grammatical errors. Take a quick read through your post and be aware of any sentences that could be a bit long-winded or confusing. Don’t forget to check your spelling!


Make the post SEO friendly:

There are many pieces to the SEO puzzle, but in general, you should be aiming to focus on a few specific keywords and using these clearly in your post and title. Also be sure to rename your images to include these keywords, add ATL text and reduce your image sizes too. Another tip is to ensure your links are all working fine.


Make it visually appealing:

Finally, run through the post again and ensure the layout is clear and concise and your key points are obvious to the reader. Use engaging visual content to highlight your core topic too — a strong image can be the difference between your blog getting clicked on or not!


And finally, remember to write from the heart, but always keep your target reader front of mind when crafting your blog content.

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Jenna Black is a business and personal brand strategist. She works with quiet female entrepreneurs to help them build confidence, clarity and strategy into their business. Jenna believes in building a brand around your unique strengths, zone of genius, gifts and personality to create a business and life you are wildly in love with.